Because it has the unique patented V-shaped ripples that are the best at drawing spills away from the surface.
Viva is the strongest when wet. Like no other paper towel, Viva is stronger when wet and does not break up. You can wet Viva paper towel and use it to clean sticky messes like spaghetti bolognaise on a stove top.
You can use Viva paper towels wet and dry, Wet to clean away sticky messes and dry to mop up spills.
With the combination of superior absorbency, wet strength and super softness, Kleenex Viva paper towels are a necessity in any home, handling just about any job quickly, effectively and easily.